What are landing pages?
A landing page is a website page specifically designed to be the entry point to your site from a specific source. For example you have a site showing off your homeopathic beauty treatments. For the next month you want people to know about a 20% offer on some nice candle treatment that you’re keen to [...]
I can help you understand google analytics for free
You’ve done all the right things. You’ve set up your website, added google analytics to track visitors, ran your marketing campaign and sales are trickling in. Now you’re sure you can improve the performance of your site but don’t quite understand what’s going on with your traffic because google analytics isn’t for the novice? This [...]
Add Twitter to WordPress
This is a very simple guide to adding a ‘tweet this!’ link to your Wordpress blog
SEO – Google page ranking decided by page speed
It’s official. Google will incorporate page loading times into the page ranking algorithm. Slow pages will get pushed down. Fast pages will be boosted in the rankings. From Google: You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a [...]
SEO – Search Engine Market Share Update
Here’s an update of the current web search engine market shares for March 2010.
SEO – What is link juice?
Occasionally I’m asked to explain exactly what does link juice mean. It’s one of them phrases that has picked up popularity due to over usage by SEO professionals and those who are just talking the talk. Well it has a simple meaning really. Link juice is the value of an incoming link to your site. [...]
SEO – Site builders are bad
I’ve been having a little marketing push of my own. Nothing serious but looked around a few local business sites trying to find people who could genuinely benefit from my services. Just in looking around 50 or so retailer web sites of varying standards, there are a lot of sites clearly built using site builders. [...]